Wednesday, January 27, 2010
Apple's 'Magical Realism' the Ipad
This week, in my Theology After Google class, one of our presenters (via Skype) Steve Knight shared some thoughts on the theological implications of social media. In particular, Steve brought up the issue of the sacraments--such as communion--which are best understood as liturgical rather than magical. Something that is magical is done for someone, the emphasis is on a one way action for an individual or group. Liturgical means "the work of the people," something that is done by a group of people for each other.
How Ironic that but two days later Apple launches its new iPad, and what is their ingenious marketing pitch: "Our most advanced technology in a magical and revolutionary device at an unbelievable price."
So the theological question emerges: Does technology pull one ever closer to the magical or to the liturgical? If I were to innovate a new theology and market it with the power of Apple, perhaps my tag line would be: "Our most advanced theology in a liturgical and revolutionary community at an unbelievable price." The only question is...what is the price?